The course serves as an overview of marketing research fundamentals. The emphasis of this course is developing research skills to solve realistic marketing strategy problems. We discuss a variety of topics pertaining to the systematic and objective identification, collection, analysis, dissemination, and use of information. Students develop their marketing problem defining and solving abilities through class discussions, cases, in-class activities, lectures, assignments and interactions in and outside of class. Additionally, students are challenged to apply their knowledge in a realistic simulated business situation (Markstrat). In the simulation, students have opportunities to share knowledge and experience during group work, an oral presentation, and classroom discussions. Students also engage in activities that promote recognition of differences between management and leadership. Moreover, students develop a more systematic knowledge of marketing strategic planning by both learning