[i]How can being consumer-focused and data-driven improve results?[/i] Entrepreneurs, social leaders, professionals, and individuals need digital brand-building skills and marketing acumen to sell themselves and their ideas, products, and services. This course takes a human-centered approach to teaching how end users and their buying decisions are influenced by digital media. The course teaches design thinking, digital tools, web analytics, and growth hacking frameworks through a combination of exposure to industry professionals, readings, and client projects. Prerequisite: Sophomore standing.